This dataset is built on real-world mobile location data and reveals smartphone usage at postal code level with a high level of accuracy. By identifying the common evening locations of devices, a strong proxy for home location, and linking these to the operating system, it provides a reliable picture of where Android and iOS audiences are truly based.

Rather than relying on surveys or assumptions, this dataset is grounded in observed behavior. This results in a clear, data-driven view of mobile OS distribution across regions.

With these insights, you can target campaigns more precisely, identify high-value markets, and improve location-based strategies. It enables smarter audience segmentation and helps you reach the right users in the right places.

Ideal for marketing, retail, telecom, and location intelligence use cases, this dataset turns mobile data into actionable insights.