About this dataset
This dataset shows how Spotzi Global Audiences are distributed across France. Global Audiences are geographic audience segments that help organizations understand who people are, where they live, and how different areas compare.
The audiences are created by combining demographic data, income indicators, and consumer behavior information from multiple sources. Together, this results in 15 clear and consistent audience profiles that are easy to understand, reliable over time, and comparable across countries.
Spotzi Global Audiences and Mobile Location Data
Understanding people in offline environments such as retail areas and out-of-home (OOH) locations is often challenging. By combining Global Audience data with mobile location data, Spotzi makes this much easier.
Mobile location data is used to understand where visitors come from, while Global Audiences describe who those visitors are. This creates clear, aggregated visitor profiles for any location.
- OOH companies can improve campaign performance by targeting locations that attract the right audiences
- Retailers can better understand their customer base and identify promising new store locations
The result is a practical, privacy-safe way to gain deeper insight into real-world locations and the people connected to them.
