Automotive Audiences Germany helps advertisers, media planners and analysts identify where automotive consumer groups are overrepresented across Germany. Built from aggregated mobile location data and automotive-related points of interest, this dataset provides postcode-level audience indexes that can be used for media planning, audience activation and market analysis.
Dataset details
Automotive Audiences Germany helps advertisers, media planners and analysts identify where automotive consumer groups are overrepresented across Germany.
Built from aggregated mobile location data and automotive-related points of interest, this dataset provides postcode-level audience indexes that can be used for media planning, audience activation and market analysis.
Dataset contents
Use Germany automotive audience data to build segments for digital, mobile and out-of-home campaigns.
Focus media spend on areas where relevant vehicle-related consumer groups are most concentrated and reduce waste in low-fit regions.
Activate audiences across channels that support postal code targeting and align messaging with local market potential.
Compare 5-digit postal code areas to understand where automotive audiences are overrepresented across Germany.
Use these insights for dealer network analysis, campaign evaluation, regional opportunity mapping and competitive planning.
Combine audience indexes with other location intelligence layers to refine decisions and identify new growth areas.
Identify German regions with strong automotive audience presence and focus campaigns where consumer interest is most concentrated.
Use postal code audience indexes to plan digital out-of-home campaigns around areas with relevant automotive audiences.
Support EV charging, mobility services and dealership expansion decisions with local automotive audience insights.
Target areas where automotive interest is overrepresented to support acquisition campaigns for insurance, leasing and financing products.
Good to know
This dataset includes the following audiences: • The Budget Driver • The Luxury Cruiser • The Speedster • The EV Enthusiast
• Identify automotive brands and venues • Map automotive points of interest • Analyse real-world movement patterns • Build postcode-level audience indexes
With this dataset, you gain access to index scores for each postal code area. This allows you to instantly see where your audience is overrepresented by postal code. The index ranges from 10 to 200, where 200 indicates a high level of overrepresentation and 10 indicates a low level.
This dataset is available at 5-digit postcode level.
This data can be used in platforms like: • DV360 • Meta • Vistar Media • Tiktok • theTradeDesk • Other platforms where postal code targeting is supported.
Yes, audience indexes can be used for regional DOOH planning and screen selection.
Yes. All data is fully anonymized and aggregated and complies with applicable privacy regulations, including GDPR. No individuals can be identified or re-identified from this dataset.
From data to action
Take this dataset into Explore or Optimize, or let Spotzi run the campaign planning and measurement for you. Activate and Measure are managed services.
Self-service
Explore opens Optimize with free Explorer maps. Optimize adds premium data, campaign planning and reporting.
Compare plans and servicesManaged service
Let our team turn this data into audience recommendations and launch your campaign.
Explore ActivateManaged service, per solution
Commission Visitor Profiles, Cross Visitation, Web Lift, Foot Traffic Analysis or Brand Lift.
Explore MeasureSpotzi in numbers
700M+
people in motion daily
5,000+
audiences
Millions
points of interest
