ICON
ICON
Automotive Audiences Germany helps advertisers, media planners and analysts identify where automotive consumer groups are overrepresented across Germany.
Built from aggregated mobile location data and automotive-related points of interest, this dataset provides postcode-level audience indexes that can be used for media planning, audience activation and market analysis.
This dataset includes the following audiences:
With this dataset, you gain access to index scores for each postal code area. This allows you to instantly see where your audience is overrepresented by postal code. The index ranges from 10 to 200, where 200 indicates a high level of overrepresentation and 10 indicates a low level.
This dataset is available at 5-digit postcode level.
This data can be used in platforms like:
Yes, audience indexes can be used for regional DOOH planning and screen selection.
Yes. All data is fully anonymized and aggregated and complies with applicable privacy regulations, including GDPR. No individuals can be identified or re-identified from this dataset.
Use Germany automotive audience data to build segments for digital, mobile and out-of-home campaigns.
Identify German regions with strong automotive audience presence and focus campaigns where consumer interest is most concentrated.
Use postal code audience indexes to plan digital out-of-home campaigns around areas with relevant automotive audiences.
Support EV charging, mobility services and dealership expansion decisions with local automotive audience insights.
Target areas where automotive interest is overrepresented to support acquisition campaigns for insurance, leasing and financing products.
