ICON
ICON
Automotive Audiences United Kingdom helps advertisers, media planners and analysts identify where automotive consumer groups are overrepresented across United Kingdom.
Built from aggregated mobile location data and automotive-related points of interest, this dataset provides postcode sector-level audience indexes that can be used for media planning, audience activation and market analysis.
This dataset includes the following audiences:
With this dataset, you gain access to index scores for each postcode sector. This allows you to instantly see where your audience is overrepresented by postcode sector. The index ranges from 10 to 200, where 200 indicates a high level of overrepresentation and 10 indicates a low level.
This dataset is available at postcode sector level.
This data can be used in platforms like:
Yes, audience indexes can be used for regional DOOH planning, screen selection and campaign optimization.
Use United Kingdom automotive audience data to build segments for digital, mobile and out-of-home campaigns.
Identify UK regions with strong automotive audience presence and focus campaigns where consumer interest is most concentrated.
Use postal code audience indexes to plan digital out-of-home campaigns around areas with relevant automotive audiences.
Support EV charging, mobility services and dealership expansion decisions with local automotive audience insights.
Target areas where automotive interest is overrepresented to support acquisition campaigns for insurance, leasing and financing products.
