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The Global Audience Segments dataset categorizes people in Belgium based on their travel to relevant stores, businesses, or other points of interest - therefore exposing audience media habits, hobbies, and consumer behaviors.
This dataset is a valuable tool for marketers and researchers aiming to understand and reach diverse Belgian and global audiences with various interests and demographic profiles.
Market segmentation allows companies to identify distinct Belgian consumer behavior patterns and focus their marketing efforts more effectively by targeting defined groups.
Segmentation helps businesses align product messaging with consumer buying behavior in Belgium, increasing relevance and engagement.
Use Spotzi's geomarketing dashboards to pinpoint areas in Belgium with high concentrations of your ideal target market for more effective outreach.
Analyze potential store or restaurant locations based on nearby audience segments (e.g., fine diners or home cooks), and make data-driven location choices.
Enrich your CRM with audience segment data from Spotzi and build detailed profiles to replicate your best customers across other Belgian regions.
By aligning marketing messages with consumer behavior in Belgium, businesses achieve more impactful advertising with higher conversion rates.
Spotzi's Global Audience Segments consist of 22 profile categories, partitioning audiences into 83 unique segments. For example, the Arts & Entertainment category includes profiles of book lovers, cinephiles, and music enthusiasts. The Auto & Boating category features segments for boaters and sailors, while the Family Status category covers new parents and those who love cats and dogs.
Spotzi's Global Audience Segments are available in the following countries*:
*Available segments may vary by country.
Please check below for a list of all available Audience Segments by category.
