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The Global Audience Segments dataset categorizes people in Canada based on their travel to relevant stores, businesses, or other points of interest - therefore exposing audience media habits, hobbies, and consumer behaviors.
This dataset is a valuable tool for marketers and researchers aiming to understand and reach diverse Canadian and global audiences with various interests and demographic profiles.
Market segmentation enables businesses to understand Canadian consumer behavior and allocate marketing budgets more effectively by focusing on specific audience groups.
By targeting defined groups, businesses create campaigns aligned with consumer buying behavior in Canada.
Understanding Canada consumer buying habits helps brands position their products effectively to meet the values and preferences of each audience segment.
With geomarketing dashboards like Spotzi's, businesses can identify and reach the target audience in Canadian cities or neighborhoods with a high density of desired consumer profiles.
Spotzi's geomarketing tools allow businesses to identify ideal areas based on audience density—great for planning new locations in cities like Toronto or Ottawa.
By enriching customer data with location-based audience segments, companies gain insights into psychographic traits and replicate these profiles in similar Canadian regions.
Aligning messages with consumer behavior in Canada increases ad relevance, engagement, and conversions across all channels.
Spotzi's Global Audience Segments consist of 22 profile categories, partitioning audiences into 83 unique segments. For example, the Arts & Entertainment category includes profiles of book lovers, cinephiles, and music enthusiasts. The Auto & Boating category features segments for boaters and sailors, while the Family Status category covers new parents and those who love cats and dogs.
Spotzi's Global Audience Segments are available in the following countries*:
*Available segments may vary by country.
Please check below for a list of all available Audience Segments by category.
