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The Global Audience Segments dataset categorizes people in France based on their travel to relevant stores, businesses, or other points of interest - therefore exposing audience media habits, hobbies, and consumer behaviors.
This dataset is a valuable tool for marketers and researchers aiming to understand and reach diverse French and global audiences with various interests and demographic profiles.
Market segmentation allows companies to better understand French consumer behavior by dividing the market into smaller, more manageable groups. This results in more effective use of marketing budgets and higher ROI.
By tailoring messages to specific segments, businesses can better align with consumer buying behavior in France.
Product positioning in France is most effective when aligned with the lifestyle and preferences of segmented audiences. By understanding France consumer buying habits, brands can position products in a way that resonates with their target audience.
Tools like Spotzi offer geomarketing dashboards that reveal which audience segments are present in a specific area—perfect for localizing marketing strategies and understanding target audience in French cities like Bordeaux or Lyon.
These insights help companies align their campaigns with France consumer behavior.
With geomarketing tools, businesses can explore consumer density in specific regions (e.g., geomarketing Bordeaux) and find areas with a high concentration of their ideal customer profiles.
This approach boosts impressions and clicks through better targeting.
By aligning campaigns with France consumer buying behavior, companies see more relevant impressions, higher click-through rates, and better conversion from French audiences.
Spotzi's Global Audience Segments consist of 22 profile categories, partitioning audiences into 83 unique segments. For example, the Arts & Entertainment category includes profiles of book lovers, cinephiles, and music enthusiasts. The Auto & Boating category features segments for boaters and sailors, while the Family Status category covers new parents and those who love cats and dogs.
Spotzi's Global Audience Segments are available in the following countries*:
*Available segments may vary by country.
Please check below for a list of all available Audience Segments by category.
