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The Global Audience Segments dataset categorizes people in Germany based on their travel to relevant stores, businesses, or other points of interest - therefore exposing audience media habits, hobbies, and consumer behaviors.
This dataset is a valuable tool for marketers and researchers aiming to understand and reach diverse German and global audiences with various interests and demographic profiles.
It helps you target your marketing efforts more precisely by identifying and focusing on specific customer groups within Germany based on shared characteristics like age or behavior.
Use Spotzi's dashboards to analyze areas within a 10 km radius of your desired location to identify key audience segments and competition density.
Yes. Upload your existing customer addresses and Spotzi will append audience data to help build richer consumer profiles and discover similar new customers.
By using data on consumer lifestyle and values, you can create highly relevant and personalized campaigns that resonate and convert better.
Absolutely. Combine Spotzi's audience segments with online, outdoor, and direct strategies for a cohesive and impactful campaign.
Spotzi's Global Audience Segments consist of 22 profile categories, partitioning audiences into 83 unique segments. For example, the Arts & Entertainment category includes profiles of book lovers, cinephiles, and music enthusiasts. The Auto & Boating category features segments for boaters and sailors, while the Family Status category covers new parents and those who love cats and dogs.
Spotzi's Global Audience Segments are available in the following countries*:
*Available segments may vary by country.
Please check below for a list of all available Audience Segments by category.
