ICON
ICON
The Global Audience Segments dataset categorizes people in Switzerland based on their travel to relevant stores, businesses, or other points of interest - therefore exposing audience media habits, hobbies, and consumer behaviors.
This dataset is a valuable tool for marketers and researchers aiming to understand and reach diverse Swiss and global audiences with various interests and demographic profiles.
Market segmentation helps companies focus their marketing budget in Switzerland by identifying distinct consumer groups and tailoring communication strategies accordingly.
By matching your product with Swiss audience characteristics, segmentation ensures stronger market resonance and increased brand relevance.
With Spotzi's tools, businesses can discover local hotspots with high potential based on consumer preferences, income, and lifestyle across Switzerland.
Evaluate cities or smaller areas like districts in Geneva or Zürich to find optimal store or restaurant locations using consumer density and preferences.
Enrich your Swiss customer database with Spotzi's segmentation and build a consumer persona to better target future audiences.
Personalized campaigns based on Swiss consumer behavior lead to better results, less ad waste, and higher ROI across channels.
Spotzi's Global Audience Segments consist of 22 profile categories, partitioning audiences into 83 unique segments. For example, the Arts & Entertainment category includes profiles of book lovers, cinephiles, and music enthusiasts. The Auto & Boating category features segments for boaters and sailors, while the Family Status category covers new parents and those who love cats and dogs.
Spotzi's Global Audience Segments are available in the following countries*:
*Available segments may vary by country.
Please check below for a list of all available Audience Segments by category.
