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The Global Audience Segments dataset categorizes people in The Netherlands based on their travel to relevant stores, businesses, or other points of interest - therefore exposing audience media habits, hobbies, and consumer behaviors.
This dataset is a valuable tool for marketers and researchers aiming to understand and reach diverse Dutch and global audiences with various interests and demographic profiles.
Market segmentation helps businesses spend their marketing budget in the Netherlands more wisely by targeting consumer groups with shared characteristics.
It enables Dutch marketers to align their messaging with customer lifestyles and values, making marketing more relevant and persuasive.
Using Spotzi Audience Segments, companies can explore over 70 traits to identify where their ideal customers live in the Netherlands.
Use Spotzi dashboards to analyze neighborhoods within a 10 km radius and assess which audience types are present for smarter location choices.
By matching Dutch customer address data with Spotzi audience segments, you gain deeper insight into your customer profiles and can scale smarter.
Focusing on high-potential Dutch segments results in higher engagement, lower acquisition cost, and better conversion rates.
Spotzi's Global Audience Segments consist of 22 profile categories, partitioning audiences into 83 unique segments. For example, the Arts & Entertainment category includes profiles of book lovers, cinephiles, and music enthusiasts. The Auto & Boating category features segments for boaters and sailors, while the Family Status category covers new parents and those who love cats and dogs.
Spotzi's Global Audience Segments are available in the following countries*:
*Available segments may vary by country.
Please check below for a list of all available Audience Segments by category.
