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The Global Audience Segments dataset categorizes people in United Kingdom based on their travel to relevant stores, businesses, or other points of interest - therefore exposing audience media habits, hobbies, and consumer behaviors.
This dataset is a valuable tool for marketers and researchers aiming to understand and reach diverse British and global audiences with various interests and demographic profiles.
Market segmentation helps businesses in the UK use their marketing budget more efficiently by focusing on audiences with shared traits such as age, behaviour, or lifestyle.
With Spotzi dashboards, analyse a 10 km radius around any UK location to uncover the most relevant audience segments for your business.
Yes. By importing UK address data into Spotzi, companies can build detailed psychographic profiles of their customers and find similar audiences elsewhere.
It increases marketing relevance and impact, leading to higher conversions and revenue.
Spotzi's audience segments allow for a cross-channel approach by aligning outdoor, digital, and direct campaigns around the same target group profile.
Spotzi's Global Audience Segments consist of 22 profile categories, partitioning audiences into 83 unique segments. For example, the Arts & Entertainment category includes profiles of book lovers, cinephiles, and music enthusiasts. The Auto & Boating category features segments for boaters and sailors, while the Family Status category covers new parents and those who love cats and dogs.
Spotzi's Global Audience Segments are available in the following countries*:
*Available segments may vary by country.
Please check below for a list of all available Audience Segments by category.
