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Advertising themed Insights based on the largest syndicated study in Canada, Vividata's SCC | Study of the Canadian Consumer. Spotzi analysed and processed the results of over 100.000+ questionnaires and with the use of complex machine learning algoritms created the go-to source for demographics, psychographics, lifestyle, life events, media, purchasing and brand preferences divided into 17 categories. By incorporating these extensive Vividata based datasets you will unleash the full potential of our Spotzi plans and lift your insights to the next level.
Car ownership, brand preferences, and purchase intent are all key data points for automotive brands. By using Vividata, brands can run targeted campaigns aimed at areas with higher intent to buy or greater vehicle ownership. Online ads can be personalized based on car type or brand preference, particularly effective in urban areas where car buying is more common. OOH campaigns can be strategically placed along busy highways or near car dealerships to target potential buyers.
