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Advertising themed Insights based on the largest syndicated study in Canada, Vividata's SCC | Study of the Canadian Consumer. Spotzi analysed and processed the results of over 100.000+ questionnaires and with the use of complex machine learning algoritms created the go-to source for demographics, psychographics, lifestyle, life events, media, purchasing and brand preferences divided into 17 categories. By incorporating these extensive Vividata based datasets you will unleash the full potential of our Spotzi plans and lift your insights to the next level.
The beauty and personal care industry depends heavily on consumer preferences for specific brands and products like makeup, skincare, and hair care. Geographical data helps to understand where consumers spend the most on beauty products or where they are most loyal to certain brands. For example, skincare brands can target digital ads in regions where consumers are highly engaged with these products. OOH ads can be placed near beauty salons, shopping malls, or areas with high foot traffic from beauty-conscious consumers.
