ICON
ICON
Advertising themed Insights based on the largest syndicated study in Canada, Vividata's SCC | Study of the Canadian Consumer. Spotzi analysed and processed the results of over 100.000+ questionnaires and with the use of complex machine learning algoritms created the go-to source for demographics, psychographics, lifestyle, life events, media, purchasing and brand preferences divided into 17 categories. By incorporating these extensive Vividata based datasets you will unleash the full potential of our Spotzi plans and lift your insights to the next level.
Consumer habits around packaged goods (CPG), such as cleaning products, toiletries, and snacks, are strongly influenced by regional preferences. Vividata offers insights into purchase frequency, brand loyalty, and retail preferences. Brands can use this data to create region-specific offers, like discounts for products in areas with high retail activity. Online campaigns can target shoppers who frequently purchase CPG items in their region, while OOH ads can be placed near large retail chains or supermarkets where consumers shop for these products.
