Consumer Behaviour CPG and Retail Canada

Frequently Asked Questions

What does the Canadian CPG & Retail Canada dataset include?

This dataset offers insights into consumer habits related to packaged goods and retail shopping in Canada. It includes:

Purchase frequency by product category (e.g., cleaning, snacks)
Brand loyalty and switching behavior
Preferred retail channels (grocery stores, online retailers, etc.)

Use this data to align your products with regional consumer shopping patterns.

How can I use this dataset to improve CPG marketing strategies?

With this dataset, marketers can:

Identify regions with high purchase activity for specific CPG categories
Target loyal customers with brand-specific promotions
Tailor marketing channels to match regional retail preferences (e.g., in-store vs. online)

This leads to more effective, location-aware product promotions.

What are some real-world examples of how to use this data?

CPG brands can use this dataset to:

Launch cleaning product discounts in areas with high purchase frequency
Place ads for snacks near retail centers or regions with high snack consumption
Analyze loyalty trends to inform product bundling and packaging strategies

Perfect for retailers, advertisers, and product managers.

Which types of retail activity can I analyze with this dataset?

You can explore:

Grocery and big-box store visits
Online vs. offline shopping habits
Consumer responsiveness to sales and promotions

This helps brands position themselves in the right stores and regions.

About this CPG / Retail dataset of Canada

Consumer habits around packaged goods (CPG), such as cleaning products, toiletries, and snacks, are strongly influenced by regional preferences. Vividata offers insights into purchase frequency, brand loyalty, and retail preferences. Brands can use this data to create region-specific offers, like discounts for products in areas with high retail activity. Online campaigns can target shoppers who frequently purchase CPG items in their region, while OOH ads can be placed near large retail chains or supermarkets where consumers shop for these products.

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