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Advertising themed Insights based on the largest syndicated study in Canada, Vividata's SCC | Study of the Canadian Consumer. Spotzi analysed and processed the results of over 100.000+ questionnaires and with the use of complex machine learning algoritms created the go-to source for demographics, psychographics, lifestyle, life events, media, purchasing and brand preferences divided into 17 categories. By incorporating these extensive Vividata based datasets you will unleash the full potential of our Spotzi plans and lift your insights to the next level.
Dining habits, including the type of restaurants visited (fast food vs. sit-down dining), frequency of dining out, and preferences for delivery apps, vary by region. Vividata offers insights into where consumers are most likely to dine and what types of cuisines they prefer. Brands can run targeted online ads for restaurant visits or food delivery based on regional dining habits. OOH ads can be strategically placed in or around popular dining areas, food courts, or entertainment districts where people often eat out.
