Advertising themed Insights based on the largest syndicated study in Canada, Vividata's SCC | Study of the Canadian Consumer. Spotzi analysed and processed the results of over 100.000+ questionnaires and with the use of complex machine learning algoritms created the go-to source for demographics, psychographics, lifestyle, life events, media, purchasing and brand preferences divided into 17 categories. By incorporating these extensive Vividata based datasets you will unleash the full potential of our Spotzi plans and lift your insights to the next level.
Consumer engagement with entertainment—whether through streaming, gaming, TV, music, or movies—differs greatly depending on the region. Vividata allows brands to understand which forms of entertainment are most popular in specific areas. This data helps target digital ads for streaming services, gaming apps, or event ticket sales in regions where these activities are most prevalent. OOH ads can be placed near cinemas, concert halls, or gaming stores, attracting the attention of entertainment enthusiasts.