ICON
ICON
Advertising themed Insights based on the largest syndicated study in Canada, Vividata's SCC | Study of the Canadian Consumer. Spotzi analysed and processed the results of over 100.000+ questionnaires and with the use of complex machine learning algoritms created the go-to source for demographics, psychographics, lifestyle, life events, media, purchasing and brand preferences divided into 17 categories. By incorporating these extensive Vividata based datasets you will unleash the full potential of our Spotzi plans and lift your insights to the next level.
Fashion behavior is often driven by local trends, brand preferences, and shopping habits. Geographical data helps fashion brands understand which styles or brands are popular in specific regions. Online campaigns can be tailored to meet the fashion needs of consumers in a given area, such as promoting sustainable fashion in environmentally-conscious regions. OOH ads can be placed near fashion retail areas or busy shopping streets where fashion-conscious consumers are likely to shop.
