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Food, Drink, Diet & Grocery themed Insights based on the largest syndicated study in Canada, Vividata's SCC | Study of the Canadian Consumer. Spotzi analysed and processed the results of over 100.000+ questionnaires and with the use of complex machine learning algoritms created the go-to source for demographics, psychographics, lifestyle, life events, media, purchasing and brand preferences divided into 17 categories. By incorporating these extensive Vividata based datasets you will unleash the full potential of our Spotzi plans and lift your insights to the next level.
This dataset provides a comprehensive look at food shopping and dietary habits in Canada at Dissemination Area level. It includes:
Use this data to align product offerings and promotions with local consumer preferences.
Brands can:
This improves targeting and drives in-store or online conversions.
Yes. It identifies areas with high interest in:
Helping brands build effective campaigns for health-conscious consumers.
The dataset includes:
This supports product development, media planning, and retail strategy.
Eating and drinking habits, especially dietary preferences (e.g., vegan, keto, gluten-free), vary widely by region. Vividata provides insights into these preferences, allowing brands to tailor campaigns for specific food categories. Digital ads for healthy snacks or dietary products can be targeted to areas with a high concentration of diet-conscious consumers. OOH ads can be effectively placed near supermarkets, organic markets, or health food stores, where consumers are more likely to purchase diet-related products.
