Consumer Behaviour Health Canada

Frequently Asked Questions

What does the Canadian Consumer Behaviour – Health dataset include?

This dataset provides detailed insights into health-related behaviors and wellness trends across Canada. It includes:

Fitness and exercise routines
Use of wellness and self-care products
Medical conditions and treatment habits
Health services utilization by region

Use this data to identify health-conscious audiences and inform product positioning.

How can health and wellness brands use this dataset?

Brands can:

Target fitness-conscious regions with workout products or services
Promote wellness products like vitamins or skincare in areas with high interest
Place OOH ads promoting gyms, clinics, or pharmacies near health-focused consumers

Helping improve engagement and conversion rates.

Can this dataset support pharmaceutical or health service marketing?

Yes. It includes data on:

Chronic conditions and health concerns
Frequency of doctor visits and use of health services
Interest in mental wellness and alternative therapies

This enables more targeted, relevant campaigns for both products and services.

What health and wellness trends are covered in this dataset?

The dataset covers:

Consumer behavior around physical fitness and dieting
Use of supplements, vitamins, and skincare
Interest in medical and alternative health treatments

Helping brands identify and reach their ideal health-conscious audiences in Canada.

About this Health and Wellness dataset of Canada

Health-related behaviors, including fitness routines, medical conditions, and the use of wellness products, provide valuable data for health-focused brands. Vividata allows brands to understand which regions have a higher demand for health services, wellness products, or pharmaceuticals. Health product ads can be targeted to areas with more health-conscious consumers. OOH ads can be placed near gyms, health clinics, or pharmacies, where people seeking wellness-related products are more likely to frequent.

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