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Advertising themed Insights based on the largest syndicated study in Canada, Vividata's SCC | Study of the Canadian Consumer. Spotzi analysed and processed the results of over 100.000+ questionnaires and with the use of complex machine learning algoritms created the go-to source for demographics, psychographics, lifestyle, life events, media, purchasing and brand preferences divided into 17 categories. By incorporating these extensive Vividata based datasets you will unleash the full potential of our Spotzi plans and lift your insights to the next level.
Health-related behaviors, including fitness routines, medical conditions, and the use of wellness products, provide valuable data for health-focused brands. Vividata allows brands to understand which regions have a higher demand for health services, wellness products, or pharmaceuticals. Health product ads can be targeted to areas with more health-conscious consumers. OOH ads can be placed near gyms, health clinics, or pharmacies, where people seeking wellness-related products are more likely to frequent.
