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Home & Real Estate themed Insights based on the largest syndicated study in Canada, Vividata's SCC | Study of the Canadian Consumer. Spotzi analysed and processed the results of over 100.000+ questionnaires and with the use of complex machine learning algoritms created the go-to source for demographics, psychographics, lifestyle, life events, media, purchasing and brand preferences divided into 17 categories. By incorporating these extensive Vividata based datasets you will unleash the full potential of our Spotzi plans and lift your insights to the next level.
This dataset offers deep insights into Canadians’ housing choices, property interests, and home improvement behavior. It includes:
Use this dataset to align marketing with consumer housing needs and trends.
They can:
This enables more precise campaign targeting and media placement.
Yes. It includes:
Helping brands focus efforts where renovation interest is highest.
The dataset covers:
This helps guide strategy for real estate agents, developers, and home brands across Canada.
Consumers' housing decisions, from renting vs. buying to renovation activities, are often influenced by regional trends. Vividata provides insights into consumers' housing preferences, including property types, interest in real estate, and renovation habits. Brands in the real estate sector can leverage this data to target areas with high housing activity, such as regions with significant numbers of homebuyers or renters. For online marketing, campaigns can focus on areas with high real estate transactions or where there is a strong interest in home improvement. OOH campaigns can be placed near new residential developments, real estate offices, or home improvement stores to capture the attention of potential homebuyers or renovators.
