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Advertising themed Insights based on the largest syndicated study in Canada, Vividata's SCC | Study of the Canadian Consumer. Spotzi analysed and processed the results of over 100.000+ questionnaires and with the use of complex machine learning algoritms created the go-to source for demographics, psychographics, lifestyle, life events, media, purchasing and brand preferences divided into 17 categories. By incorporating these extensive Vividata based datasets you will unleash the full potential of our Spotzi plans and lift your insights to the next level.
Sports engagement, including participation in physical activities like cycling, swimming, or running, as well as sports-viewing behaviors, varies greatly across different regions. Vividata provides valuable data about consumers' preferences for certain sports, recreation activities, and fitness habits. With this knowledge, sports brands can target digital ads for fitness equipment, sports apparel, or event tickets in areas with a higher level of sports participation or interest. OOH ads can be placed near gyms, sports arenas, or recreational parks, where people who engage in physical activities are more likely to be found. Brands can also use geographic data to promote local sporting events or activities in areas where they are most popular.
