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Advertising themed Insights based on the largest syndicated study in Canada, Vividata's SCC | Study of the Canadian Consumer. Spotzi analysed and processed the results of over 100.000+ questionnaires and with the use of complex machine learning algoritms created the go-to source for demographics, psychographics, lifestyle, life events, media, purchasing and brand preferences divided into 17 categories. By incorporating these extensive Vividata based datasets you will unleash the full potential of our Spotzi plans and lift your insights to the next level.
Consumers' use of technology, mobile devices, internet behavior, and adoption of smart home technologies are all essential data points for targeting digital services. Vividata offers insights into tech adoption rates, mobile carrier preferences, and interest in emerging technologies. Brands in the telecom or tech sectors can tailor their campaigns by focusing on regions with high smartphone penetration or areas where consumers are early adopters of new technology. Online campaigns can promote the latest smartphones, internet plans, or smart home devices in these tech-savvy regions. OOH ads can be strategically placed in business hubs, tech conferences, or areas with high-tech usage, like shopping malls or transportation hubs, to attract the attention of tech enthusiasts.
