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Consumer Behaviour: Travel Canada

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Travel themed Insights based on the largest syndicated study in Canada, Vividata's SCC | Study of the Canadian Consumer. Spotzi analysed and processed the results of over 100.000+ questionnaires and with the use of complex machine learning algoritms created the go-to source for demographics, psychographics, lifestyle, life events, media, purchasing and brand preferences divided into 17 categories. By incorporating these extensive Vividata based datasets you will unleash the full potential of our Spotzi plans and lift your insights to the next level.

Vintage
2021
Feature Count
57,932
Source
Vividata
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Frequently Asked Questions

What does Canada's Consumer Behaviour – Travel dataset include?

This dataset provides detailed insights into travel habits, preferences, and frequency of Canadian consumers. It includes:

  • Canadians' domestic and international travel behavior
  • Business vs. leisure travel
  • Transportation and accommodation preferences
  • Booking platforms and trip planning methods

Use this dataset to target frequent travelers and tourism-minded regions.

How can travel and hospitality brands use this dataset?

They can:

  • Promote vacation packages in regions with high leisure travel activity
  • Target business travelers in their home neighbourhoods
  • Customize digital and OOH ads towards audiences frequenting airports, hotels, or commuter hubs

This allows for efficient, geographically optimized travel marketing strategies.

Can this dataset help in identifying travel spend and preferences?

Yes. It includes:

  • Preferred travel destinations and trip types (e.g., adventure, luxury, family)
  • Spending levels on transportation, lodging, and travel-related purchases
  • Travel frequency and vacation activity preferences

This supports segmentation for both budget and premium travel products.

What types of travel trends are included in the dataset?

The dataset captures:

  • Use of travel apps and online booking platforms
  • Preferred modes of transportation (air, car, rail)
  • Seasonal and spontaneous travel patterns

It’s ideal for tourism boards, travel tech companies, and hospitality marketers.

About this Travel dataset of Canada

Travel behaviors, including frequent flyer activity, vacation preferences, and business travel habits, vary depending on location. Vividata's data allows brands to target travelers based on their preferences for specific destinations, travel frequency, and spending habits. Digital marketing campaigns for travel companies can focus on areas with high travel activity, such as promoting vacation packages to consumers who frequently book flights or hotels. Brands can also target business travelers by focusing on cities with a high concentration of corporate offices or convention centers. OOH campaigns in airports, train stations, or high-traffic travel hubs can also be effective in reaching people actively thinking about their next trip.

Data variables

No variables found

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