Consumer Behaviour Work and Education Canada

Frequently Asked Questions

What does the Canadian Consumer Behaviour – Work and Education dataset include?

This dataset provides insights into professional status, industry sectors, educational attainment, and career development interests across Canadian Dissemination Areas. It includes:

Employment status (full-time, part-time, unemployed)
Occupational sectors and job roles
Highest level of education completed

Use this dataset to reach professionals, students, and lifelong learners.

How can education and career services use this dataset?

They can:

Promote online learning platforms in regions with high student density
Target job-seekers or professionals interested in upskilling
Strategically place OOH ads promoting campuses or coworking spaces within student or business professional hotspots

This helps optimize outreach to individuals actively pursuing education or career growth.

Can this dataset help target remote workers or specific industries?

Yes. It includes:

Work conditions (e.g., remote, hybrid, in-office)
Sector-specific employment data (e.g., tech, healthcare, trades)
Trends in professional engagement and work-life balance

Ideal for HR tech firms, recruitment platforms, and remote work solution providers.

What types of education trends are included in the dataset?

The dataset covers:

Fields of study and post-secondary enrollment
Interest in professional certifications or online degrees
Degree attainment and recent graduation

This allows marketers to tailor messaging for academic institutions, training programs, and edtech platforms.

About this Work & Education dataset of Canada

Professional status, industry sector, work conditions (e.g., remote work), educational background, and learning intentions are key factors in shaping consumer behavior in this category. Vividata offers data on employment trends, educational attainment, and interest in career development. Brands can use this data to target online ads for career development services, higher education programs, or remote work solutions in regions with higher concentrations of students or professionals. For instance, digital campaigns for online learning platforms can target areas with many students or workers seeking further education. OOH campaigns can be strategically placed near universities, business districts, or coworking spaces to reach professionals and students looking for career opportunities or educational services.

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