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Disposable Income Austria is available at 4-digit postal code level and refers to an individual or household's net income once taxes and other employer deductions are taken into account. In other words, it is the amount of money an individual has for spending on essential and non-essential goods and services.
Disposable income is also known as purchasing power. Purchasing power simply is the amount of money a person has left to buy products. It is a good indicator of the economic wealth of certain areas. Having access to this data greatly improves strategic decisions you make.
The Purchasing Power data highlights regions where high numbers of potential buyers live. By concentrating your marketing efforts on these regions, you can generate better results, increase efficiency, and conserve resources.
The chief data source used for the compilation of the purchasing power figures is each country's distribution of income-information obtained through an analysis of official tax statistics. In the case of countries for which this kind of information is only partially or not at all available, other factors are considered, such as data on demographics, the workforce, unemployment figures, etc.
In the case of countries without official population statistics at the level of postcodes, population data is calculated. Area-based projections are being avoided as much as possible. The calculation of highly accurate purchasing power figures is possible using mathematical formulas that have been refined over the course of many years.
Spotzi allows businesses to group people with similar locations and income levels, enabling the creation of ads that truly connect and result in better sales and returns on investment.
Disposable Income — or Purchasing Power — refers to the amount of money an individual or household has at their disposal after taxes and employer deductions.
Spotzi uses a national index with an average value of 100 to compare disposable income across Austrian postal codes. Values above or below 100 indicate higher or lower income levels compared to the national average.
An index of 200 means that the disposable income in that postal code is twice as high as the national average in Austria.
An index of 50 means that the disposable income in that area is only half of the national average in Austria.
The Austria income map shows regional disposable income distribution, allowing you to compare purchasing power across areas. Major cities are not included in this map.
The top 5 postal code areas with the highest disposable income are: 1010 - Vienna, 8036 - Graz, 6763 - Lech, 2372 - Gießhübl, and 9082 - Maria Wörth.
Insights include: What is the average disposable income of your Austrian customers? What is Vienna's average disposable income per capita? Which postal codes have the highest and lowest disposable income? Are there income clusters in certain areas? How does each area compare to the national average? How did income change from 2021 to 2022? Where is income inequality most visible? Which areas are most affluent? What is the best location for your new business? Is disposable income in Vienna higher than in Salzburg?
Businesses can use this data to identify affluent postal code areas, compare income distributions, find optimal locations for new stores, and tailor products or services to different income groups.
This dataset allows comparisons between cities such as Vienna and Salzburg to evaluate differences in disposable income levels.
All income data for Austria is expressed in Euros (EUR).
All data is also calculated as a total (in Euros), a percentage (%) and as an index - with an index of 100 representing the average disposable income per selected administrative level. The disposable income data for Austria is available at street and 4-digit postal code level.
Our Dutch Disposable Income datasets include the following variables:
