Disposable income is also known as purchasing power. It represents the amount of money a person has left to spend after taxes and employer deductions. This makes it a strong indicator of a region’s economic wealth.

Spotzi’s Purchasing Power data highlights areas in Malta where consumers have higher spending potential. By focusing your marketing campaigns on these high-potential regions, you can improve results, increase efficiency, and reduce costs.

Spotzi’s purchasing power data is primarily based on the income distribution of each country, sourced from official tax statistics. In cases where this information is incomplete, alternative indicators such as demographic trends, employment data, and household structure are used.

For countries like Malta, where postcode-level population statistics might not be officially available, Spotzi calculates data using refined mathematical models—avoiding broad projections and ensuring precision at the local level.

Yes. Spotzi enables businesses to identify and target specific income brackets by grouping individuals with similar income levels within Maltese regions. This segmentation ensures that your campaigns reach the most relevant audience, driving better engagement and ROI.

Consumer Disposable Income — also referred to as Purchasing Power — is the amount of money that individuals or households in Malta have available for spending and saving after taxes and mandatory deductions.

Spotzi uses a national index to assess disposable income across Maltese postal codes. This index is based on an average value of 100. Areas with an index higher than 100 have above-average disposable income, while areas below 100 indicate below-average income levels.

An index score of 200 means that households in that Maltese postal code have twice the disposable income compared to the national average.

A disposable income index of 50 indicates that the income level in that area is only half of Malta’s national average, making it a lower purchasing power region.

The Malta income map visualizes regional variations in disposable income, allowing users to identify high- and low-income areas. This geographic overview of consumer spending potential helps businesses and marketers fine-tune their location-based strategies.

Key insights include: What is the average disposable income of your customers in Malta? What is Valletta’s average income per capita? Which postal codes have the highest or lowest purchasing power? Are there income clusters in urban or coastal areas? How does each region compare to the national average? Where is income inequality most prominent? How did income evolve from 2021 to 2022? What are the most affluent areas in Malta? Where should you open your next store or target your campaign?

Businesses can leverage this data to identify Malta’s most affluent postal code areas, analyze income distribution, pinpoint the best locations for store expansions, and tailor offerings to match the economic profile of each region.

Spotzi’s data allows for direct comparison between cities such as Valletta and Sliema, helping businesses understand which areas have greater purchasing power and where to focus their advertising or store expansion strategies.

All disposable income values in this dataset are expressed in Euro (EUR), Malta’s official currency.