Disposable income is also known as purchasing power. Purchasing power simply is the amount of money a person has left to buy products. It is a good indicator of the economic wealth of certain areas. Having access to this data greatly improves strategic decisions you make.

The Purchasing Power data highlights regions where high numbers of potential buyers live. By concentrating your marketing efforts on these regions, you can generate better results, increase efficiency, and conserve resources.

The chief data source used for the compilation of the purchasing power figures is each country's distribution of income-information obtained through an analysis of official tax statistics. In the case of countries for which this kind of information is only partially or not at all available, other factors are considered, such as data on demographics, the workforce, unemployment figures, etc.

In the case of countries without official population statistics at the level of postcodes, population data is calculated. Area-based projections are being avoided as much as possible. The calculation of highly accurate purchasing power figures is possible using mathematical formulas that have been refined over the course of many years.

Spotzi allows businesses to group people with similar locations and income levels, enabling the creation of ads that truly connect and result in better sales and returns on investment.