Disposable income is also known as purchasing power. Purchasing power simply is the amount of money a person has left to buy products. It is a good indicator of the economic wealth of certain areas. Having access to this data greatly improves strategic decisions you make.

The Purchasing Power data highlights regions where high numbers of potential buyers live. By concentrating your marketing efforts on these regions, you can generate better results, increase efficiency, and conserve resources.

The chief data source used for the compilation of the purchasing power figures is each country's distribution of income-information obtained through an analysis of official tax statistics. In the case of countries for which this kind of information is only partially or not at all available, other factors are considered, such as data on demographics, the workforce, unemployment figures, etc.

In the case of countries without official population statistics at the level of postcodes, population data is calculated. Area-based projections are being avoided as much as possible. The calculation of highly accurate purchasing power figures is possible using mathematical formulas that have been refined over the course of many years.

Spotzi allows businesses to group people with similar locations and income levels, enabling the creation of ads that truly connect and result in better sales and returns on investment.

Disposable Income — or Purchasing Power — refers to the amount of money an individual or household has at their disposal after taxes and employer deductions.

Spotzi uses a national index with an average value of 100 to compare disposable income across UK postal codes. Values above or below 100 indicate higher or lower income levels compared to the national average.

An index of 200 means that the disposable income in that postal code is twice as high as the national average in the United Kingdom.

An index of 50 means that the disposable income in that area is only half of the national average in the United Kingdom.

The United Kingdom income map shows regional disposable income distribution, allowing you to compare purchasing power across areas. Major cities are not included in this map.

It helps marketers assess the interests, budgets, and lifestyles of their target audiences, enabling more effective and targeted marketing campaigns.

Insights include: What is the average disposable income of your British customers? What is London's average disposable income per capita? Which postal codes are wealthiest or poorest? Are there clusters of affluence? How does each area compare to the national average? How did income change from 2021 to 2022? Where is income inequality most visible? Which areas offer the best potential for business expansion? Is London wealthier than Manchester?

Businesses can use this data to find affluent postal code areas, compare income distributions, identify optimal store locations, and tailor their products or services to different income groups.

This dataset allows comparisons between cities such as London and Manchester to evaluate differences in disposable income levels.

All income data for the United Kingdom is expressed in British Pounds (£).