Our Demographics package in Canada is available at Dissemination Area level and offers data pertaining to the education, work and commute of Canadian residents. Each data variable is available as a percentage of the total population within each selected Dissemination Area.
Dataset details
Our Demographics package in Canada is available at Dissemination Area level and offers data pertaining to the education, work and commute of Canadian residents. Each data variable is available as a percentage of the total population within each selected Dissemination Area.
Dataset contents
At the Dissemination Area level, this dataset includes some of the following key features:
Unlock a deeper understanding of Canada's demographics with our comprehensive dataset, now available exclusively through Spotzi. This dataset dives into education, work, and commute, providing valuable insights that empower marketeers to refine their campaigns and gain a competitive edge in the market.
At the Dissemination Area level, this dataset includes some of the following key features:
Good to know
The Work and Education Canada dataset provides detailed education, employment, and commuting statistics at the Dissemination Area level. It includes: • Fields of study and academic qualifications • Work contract types and job categories • Workplace languages • Commute times, distances, and transportation modes This data is ideal for understanding Canadian workforce demographics and educational trends.
You can leverage this dataset to improve campaign targeting and messaging by understanding: • Education Levels: Tailor your campaigns to reach audiences with specific qualifications, such as college graduates or trade certificate holders. • Professions & Industries: Align your products or services with the working population’s professional needs. • Commute Patterns: Identify regions with long commute times or specific commuting modes to time and place your advertising more effectively. This helps businesses run smarter, more relevant campaigns across Canada.
Yes. With commute statistics at the neighborhood level, you can reach cyclists, public transit riders, or drivers based on local commuting patterns.
This dataset includes education credentials, study location (inside or outside Canada), employment type (full-time, contract, seasonal), occupational fields, and languages used at work. It's one of the most detailed sources of workforce and education data in Canada.
From data to action
Take this dataset into Explore or Optimize, or let Spotzi run the campaign planning and measurement for you. Activate and Measure are managed services.
Self-service
Explore opens Optimize with free Explorer maps. Optimize adds premium data, campaign planning and reporting.
Compare plans and servicesManaged service
Let our team turn this data into audience recommendations and launch your campaign.
Explore ActivateManaged service, per solution
Commission Visitor Profiles, Cross Visitation, Web Lift, Foot Traffic Analysis or Brand Lift.
Explore MeasureSpotzi in numbers
700M+
people in motion daily
5,000+
audiences
Millions
points of interest
