Education, Work and Commute Canada

Frequently Asked Questions

What does Canada's Work and Education dataset include?

The Work and Education Canada dataset provides detailed education, employment, and commuting statistics at the Dissemination Area level. It includes:

Fields of study and academic qualifications
Work contract types and job categories
Workplace languages
Commute times, distances, and transportation modes

This data is ideal for understanding Canadian workforce demographics and educational trends.

How can I use Canadian education and work data for targeted marketing?

You can leverage this dataset to improve campaign targeting and messaging by understanding:

Education Levels: Tailor your campaigns to reach audiences with specific qualifications, such as college graduates or trade certificate holders.
Professions & Industries: Align your products or services with the working population’s professional needs.
Commute Patterns: Identify regions with long commute times or specific commuting modes to time and place your advertising more effectively.

This helps businesses run smarter, more relevant campaigns across Canada.

Can I use this dataset to profile commute behavior in Canada?

Yes. With commute statistics at the neighborhood level, you can reach cyclists, public transit riders, or drivers based on local commuting patterns.

How detailed is the education and employment data in this dataset?

This dataset includes education credentials, study location (inside or outside Canada), employment type (full-time, contract, seasonal), occupational fields, and languages used at work. It's one of the most detailed sources of workforce and education data in Canada.

About Education, Work and Commute Canada

At the Dissemination Area level, this dataset includes some of the following key features:

Education Insights

Study locations: Canada, Outside of Canada.
Common Programs of Study
Common Fields of Study
Highest Academic Qualification: Bachelor's Degree, College or Trade Certificate, Graduate Degree, High-School Diploma and No High-School Diploma.
Study Locations by Continent
Study Locations by Country

Work & Employment Statistics

Employment: Contract, Location, Rate, Term, Current Employment, Workplace Location, Work in Past Year, Kind of Employment and Average Number of Weeks Worked.
Languages Most Used in Workplace
Personal Occupational Field
Personal Occupation Type

Commute Insights

Daily Commute Start Time
Average One-Way Commuting Time
Primary Mode of Commute
Commuting Distance
Commuting as a Driver VS Passenger

What insights can I gain from these eduction, work and commute statistics?

Unlock a deeper understanding of Canada's demographics with our comprehensive dataset, now available exclusively through Spotzi. This dataset dives into education, work, and commute, providing valuable insights that empower marketeers to refine their campaigns and gain a competitive edge in the market.

At the Dissemination Area level, this dataset includes some of the following key features:

Professions: Gain clarity on the diverse range of professions held by individuals, allowing you to tailor your products or services to their needs.
Employment Contracts: Understand whether people are employed on a permanent or part-time basis, helping you refine your messaging and offerings.
Educational Background: Explore the educational paths individuals have taken, including the specific fields of study they pursued, enabling you to target audiences with relevant content.
Commute Duration: Access information on how long individuals spend commuting, allowing you to optimize advertising strategies for different commuting groups.
Workplace Language: Learn about the languages spoken at work, ensuring that your marketing messages resonate with the linguistic preferences of your target audience.