Entertainment Insights

Datasets / Entertainment Insights /

Entertainment Insights

Canada · Consumer Behaviour

Entertainment themed Insights based on the largest syndicated study in Canada, Vividata's SCC | Study of the Canadian Consumer.

Spotzi analysed and processed the results of over 100.000+ questionnaires and with the use of complex machine learning algoritms created the go-to source for demographics, psychographics, lifestyle, life events, media, purchasing and brand preferences divided into 17 categories.

By incorporating these extensive Vividata based datasets you will unleash the full potential of our Canadian Targeting and Profiling plans and lift your insights to the next level.

Dataset information




dissemination area



Data variables

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