Ethnicity Insights

Canada · Demographics

Our Demographics package in Canada is available at the Dissemination Area level and offers insights into Immigration and Ethnicity variables. Each data variable is available as a percentage of the total population within each selected Dissemination Area.

What is included?

At the Dissemination Area level, this dataset includes some of the following key features:

Immigration Insights

• Citizenship
• Immigrant Status
• Mobility Status - 1 Year Ago
• Mobility Status - 5 Years Ago
• Pre-Admission Experience
• Admission Category & Applicant Type
• Immigrants' Place Of Birth

Ethnicity Insights

• Indigenous Status
• Percentage of Visible Minorities
• Indigenous Identity
• Private Household Religions
• Ethnic or Cultural Origin

• What insights can I gain from these ethnicity statistics?

  Explore the rich tapestry of ethnicity and cultural origin in Canada with our exclusive Demographics Dataset, sourced from the latest Population Census data by Statistics Canada. Available at the Dissemination Area level and accessible through Spotzi Profiling and Spotzi Targeting, this dataset offers invaluable insights for marketeers:

  • Immigration Age: Understand at what age individuals immigrated, allowing for tailored marketing strategies based on the length of their Canadian experience.
  • Reason for Immigration: Gain insights into the motivations behind immigration, whether for economic opportunities, refugee status, or other reasons.
  • Ethnic and Cultural Origin: Explore the diverse ethnic and cultural backgrounds of the population, enabling targeted campaigns that resonate with specific cultural groups.
  • Place of Birth: Identify the place of birth of residents, helping you understand the origins of your target audience and fine-tune your messaging accordingly.
• What additional demographic information is accessible for Canada?

  There are numerous other demographic datasets available for Canada, covering a wide range of demographics. These include information on:

  • Education, Work and Commute
  • Household Insights
  • Ethnicity and Cultural Origins
  • Income and Finances
  • Language Insights