Health And Wellness Audiences | Data Explorer

Frequently Asked Questions

What can this dataset be used for?

This dataset is suitable for a wide range of use cases, including:

Online and offline marketing campaigns
Postcode-based targeting in display, social, and programmatic advertising
Mobile advertising and device-level targeting
(D)OOH media planning and audience analysis
Retail location planning and market potential assessments

Can I use this audience for my next online marketing campaign?

Yes. The Health & Wellness audiences are fully activation-ready and can be used for online marketing campaigns with targeting at postcode level or even mobile device level, depending on the advertising platform.

Is this dataset privacy compliant?

Yes. All data is fully anonymized and aggregated and complies with applicable privacy regulations, including GDPR. No individuals can be identified or re-identified from this dataset.

Audience Descriptions & Brand Preferences

Active Fitness Enthusiasts People for whom physical activity is a core part of daily life. They train multiple times per week, combine different workout types, and focus on performance, recovery, and overall lifestyle optimization.
Brands Adidas, Puma, Decathlon, Garmin, Foodspring

Gym-Goers Frequent visitors of fitness centers and gyms. They focus on strength training, cardio, or group classes and are receptive to offers related to memberships, personal training, and fitness equipment.
Brands McFIT, FitX, Clever Fit

Healthcare & Supplements Buyers This audience actively invests in health maintenance and prevention. They regularly purchase supplements, vitamins, and wellness products and show interest in physical recovery, immunity, and long-term vitality.
Brands dm, Rossmann, Orthomol

Healthy Eaters & Meal Planners They make conscious food choices and pay close attention to ingredients, nutritional values, and meal preparation. They are interested in healthy recipes, ready-to-cook meals, and nutrition-focused apps.
Brands HelloFresh, MyMuesli

Organic Food Shoppers This audience prefers organic, sustainable, and often locally sourced food products. They value transparency, ethical production, and environmentally friendly choices.
Brands Alnatura, Denn’s

Runners & Outdoor Sports Lovers Highly active outdoor sports enthusiasts who combine physical activity with nature experiences. Running, cycling, hiking, and other outdoor activities are central, often supported by performance gear and tracking technology.
Brands Adidas Running, Salomon

Sports Club Members Members of sports clubs and teams who train regularly and participate in competitions. They have a strong connection to teamwear, sporting events, and community-driven activities.
Brands Adidas Teamwear, Erima

Wellness & Spa Seekers Focused on relaxation, recovery, and mental well-being. They frequently visit spas, saunas, and wellness resorts and are drawn to premium experiences and self-care products.
Brands Therme Group, Weleda

Yoga & Mindful Living This audience prioritizes mental balance, mindfulness, and conscious living. Yoga, meditation, and wellness routines are central, often combined with a sustainable and minimalist lifestyle.
Brands Manduka, dm