Active Fitness Enthusiasts People for whom physical activity is a core part of daily life. They train multiple times per week, combine different workout types, and focus on performance, recovery, and overall lifestyle optimization. |  |
Brands
Nike, Adidas, Under Armour, Decathlon, Garmin, Fitbit, MyProtein, Gymshark |
Gym Goers Frequent visitors of fitness centers and gyms. They focus on strength training, cardio, or group classes and are receptive to offers related to memberships, personal training, and fitness equipment. |  |
Brands
Basic-Fit, SportCity, Anytime Fitness, Technogym, Body & Fit, XXL Nutrition, Adidas Training |
Healthcare & Supplements Buyers This audience actively invests in health maintenance and prevention. They regularly purchase supplements, vitamins, and wellness products and show interest in physical recovery, immunity, and long-term vitality. |  |
Brands
Holland & Barrett, Solgar, Orthica, Lucovitaal, Vitakruid, Davitamon, A.Vogel |
Healthy Eaters & Meal Planners They make conscious food choices and pay close attention to ingredients, nutritional values, and meal preparation. They are interested in healthy recipes, ready-to-cook meals, and nutrition-focused apps. |  |
Brands
HelloFresh, Marley Spoon, Oatly, Alpro, Eat Natural, AH Terra |
Organic Food Shoppers This audience prefers organic, sustainable, and often locally sourced food products. They value transparency, ethical production, and environmentally friendly choices. |  |
Brands
Ekoplaza, Odin, Bio+ Supermarket, Yogi Tea, Clipper, Weleda |
Runners & Outdoor Sports Lovers Highly active outdoor sports enthusiasts who combine physical activity with nature experiences. Running, cycling, hiking, and other outdoor activities are central, often supported by performance gear and tracking technology. |  |
Brands
ASICS, Nike Running, Salomon, The North Face, Garmin, Suunto, Polar |
Sports Club Members Members of sports clubs and teams who train regularly and participate in competitions. They have a strong connection to teamwear, sporting events, and community-driven activities. |  |
Brands
Nike Teamwear, Adidas Teamwear, Hummel, Robey, Univé, Nationale-Nederlanden |
Wellness & Spa Seekers Focused on relaxation, recovery, and mental well-being. They frequently visit spas, saunas, and wellness resorts and are drawn to premium experiences and self-care products. |  |
Brands
Thermen Resorts, Rituals, Spa Zuiver, Weleda, L’Occitane, Sabon |
Yoga & Mindful Living This audience prioritizes mental balance, mindfulness, and conscious living. Yoga, meditation, and wellness routines are central, often combined with a sustainable and minimalist lifestyle. |  |
Brands
Lululemon, Manduka, Rituals, Headspace, Calm, Dille & Kamille, Patagonia |
