Household Insights Canada

Frequently Asked Questions

Where does Spotzi's demographic data come from and how is it obtained?

Spotzi's demographic datasets draw from various sources and methods, primarily national demographic data from each country's statistical bureaus (census) and municipal surveys. This data is transformed into detailed regional datasets using geographic modelling techniques. The demographic data includes information about inhabitants and households, as well as household types.

How does Spotzi help turn household demographics into actionable insights for advertising?

Analyzing household demographics data is a powerful advantage for advertisers seeking to optimize campaigns and maximize ROI. By harnessing this information, advertisers can precisely target their audience, ensuring their message reaches the right households for higher conversion rates. This not only enhances campaign effectiveness but also significantly reduces ad spend on irrelevant audiences. Leveraging household demographics data is the key to running cost-effective advertising campaigns that deliver superior results and drive business growth.

Spotzi can help you turn household demographics into actionable insights for your next advertising campaign, with a user-friendly platform to identify and understand your best-fit audience and target them effectively.

In the household demographic dataset, how many regions or areas are represented?

57936

What is the most common household type in Canada?

With Spotzi Premium, users can explore Canada’s Household Types dataset to gain detailed insights into how Canadian households are structured—including which household type is most common across the country.

Can I use this household data to enrich customer information?

Spotzi Profiling simplifies gaining deeper insights into the demographics of your potential customers in Canada. At Spotzi, you have the following options:

Location Profiling: Gain insights into the households around your location (e.g., store, billboard).
Customer Profiling: Import customer addresses and identify their household types.
Visitor Profiling: Use high-quality data to identify store visitors or passersby near your billboard.

How to utilize this data for household targeting?

After profiling your locations, Spotzi helps you turn your analysis into action. We offer assistance in perfectly targeting your desired audience with various enticing options:

Postal Code Targeting: Export a list of Canadian postal codes containing your target audience for your next campaign.
Address Targeting: Reach your high-potential audience with a Direct Mail campaign using our address targeting, obtaining a list of matching addresses.
OOH Targeting: Dazzle your audience with an outdoor advertising campaign, utilizing over 300,000 billboard and screen locations to reach your best-fit audience.
Online Targeting: Target or retarget your audience online using our mobile device IDs.

About Household Insights Canada

At the Dissemination Area level, this dataset includes some of the following key features:

Household Insights

Households: Total Number of Households, Average Number of Persons in Private Households, Number of Persons per Household, Average Size of Census Families and Average Number of Children per Census Family.
Population: Total Number of Inhabitants.
Age Groups: Average Age of the Population, Median Age of the Population, Age Bands (0 - 4, 4 - 10, ..., 90- 94 etc.) and Age of Primary Household Maintainers.
Household Types: e.g. Household without Children, Single Person Households etc.
Marriage Status: Household without Children, Married, Not Married and Not Common-Law.
Gender: Male, Female.
Non-Family Households: Living with Other Relatives, Living with Non Relatives Only or Living Alone.

What insights can I gain from these household demographics?

Unlock in-depth insights into household composition and housing across Canada with our exclusive Demographics Dataset, accessible through Spotzi. At the Dissemination Area level, this dataset includes some of the following key features to empower marketeers:

Primary Household Maintainer's Age: Understand the age of the primary household maintainer, enabling tailored marketing approaches to different age groups.
Average Household Size: Gain insights into the average household size, helping you target products and services effectively.
Rooms per Dwelling: Discover the number of rooms in each dwelling, allowing you to tailor offerings to fit various housing sizes.
Families with Children: Identify the number of families with children, a critical demographic for family-oriented marketing campaigns.
Period of Construction: Learn when dwellings were constructed, aiding in marketing strategies related to renovation, real estate, and more.