Household Types Austria

Datasets / Household Types Austria /

Household Types Austria

Austria · Household Types

Discover Household Demographics Across Austria with Spotzi's Captivating 2022 Visualization. Unveil the rich tapestry of household demographics and types down to the street and 4-digit postal code levels. This visualization empowers businesses to craft personalized advertising strategies, whether in bustling urban centers or serene countryside settings, to connect effectively with their clientele.

What's Included?

Our dataset for Austria provides a detailed socio-demographic profile of the population, including household size and family types. This data is included in Spotzi Profiling and is updated annually. This data covers the following categories and variables:

Household Size

  • Inhabitants
  • Inhabitants per thousand (‰)
  • Households
  • Households per thousand (‰)
  • Average household size

Household Type

  • Single-Person Households
  • Multiple-Person Households
    • Not Related
    • Without Children
    • With Children
    • Single Parent

All data is calculated as a total, per mille (‰), and as an index, with an index of 100 representing the average number of households or inhabitants in Austria. Austria currently has 2,230 postal codes (4-digit).


Spotzi's demographic datasets draw from various sources and methods, primarily national demographic data from each country's statistical bureaus (census) and municipal surveys. These data are transformed into detailed regional datasets using geographic modeling techniques. The demographic data includes information about inhabitants and households, as well as household types.

Harness the Power of Household Demographics with Spotzi

Analyzing household demographics data is a powerful advantage for advertisers seeking to optimize campaigns and maximize ROI. By harnessing this information, advertisers can precisely target their audience, ensuring their message reaches the right households for higher conversion rates. This not only enhances campaign effectiveness but also significantly reduces ad spend on irrelevant audiences. Leveraging household demographics data is the key to running cost-effective advertising campaigns that deliver superior results and drive business growth.

Spotzi can help you turn household demographics into actionable insights for your next advertising campaign, with a user-friendly platform to identify and understand your best-fit audience and target them effectively.

Customer Profiling with Austria Household Demographics

Spotzi Profiling simplifies gaining deeper insights into the demographics of your potential customers in Austria. At Spotzi, you have the following options:

  • Location Profile: Gain insights into the households around your location (e.g., store, billboard).
  • Customer Profile: Import customer addresses and identify their household types.
  • Visitor Profile: Use high-quality data to identify store visitors or passersby near your billboard.
  • Location Analytics: Utilize household demographics and other Austria data, such as competitor locations, to analyze promising new locations.

Targeting Customers in Austria Based on Household Demographics

After analyzing your locations with Profiling, Spotzi Targeting helps you turn your analysis into action. Spotzi Targeting offers assistance in perfectly targeting your desired audience with various enticing options:

  • Postal Code Targeting: Export a list of Austrian postal codes containing your target audience for your next campaign.
  • Address Targeting: Reach your high-potential audience with a Direct Mail campaign using our address targeting, obtaining a list of matching addresses.
  • OOH Targeting: Dazzle your audience with an outdoor advertising campaign, utilizing over 300,000 billboard and screen locations to reach your best-fit audience.
  • Online Targeting: Target or retarget your audience online using our mobile device IDs.

Dataset information







Data variables

No variables found

Access the Free Spotzi Explorer

Gain access to our free catalog of maps and dashboards. Find Postal Codes, learn more about global income differences or just get inspired by our community maps. Spotzi Explorer is our free solution for every marketer, researcher, student and beyond. Available as a stand alone solution and part of our price plans.

Get free access to Spotzi Explorer Read more
thumbnail Spotzi Audiences now available via Programmatic OOH


Spotzi Audiences now available via Programmatic OOH

Spotzi Audiences are now available on the programmatic Out-of-Home (OOH) platform by Sage+Archer (Vistar Media) for targeted Out-of-Home campaigns.