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Income Insights

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Datasets / Income Insights /
Demographics

Income Insights

Canada · Demographics

This dataset offers a granular view of disposable income trends within Canada, and is available at the Dissemination Area level - enabling marketers to zoom in on micro-level trends within Canada's diverse regions. This level of precision allows for targeted campaigns that resonate with local audiences. Some key features of this dataset include income segmentation and shelter cost insights.

What is included in this Canadian Income Statistics dataset?

Each data variable is available as an average, or as a percentage of the total population within each selected dissemination area. Please see below for the list of included data variables:

Income

  • Total Household Income: Under 5K, 5K-10K...... 125K-150K, 150K-200K, 200K+
  • Total Personal Income: Under 5K, 5K-10K...... 100K-150K, 150K+

Shelter Cost

  • Income Spent On Shelter Cost: <30%, >30%
  • Average Percent Of Household Spending On Shelter Cost
  • Households With A Mortgage
  • Average Monthly Shelter Costs: For Owned Dwellings, For Rented Dwellings

Average After-Tax Income

  • Among Individuals (per Capita)
  • Among Households (Household Income)
  • Among Single-Person Households
  • Among Multi-Person Households
  • Among Households With Children
  • Introducing the Canadian Disposable Income Dataset at Dissemination Area Level, now exclusively accessible through our premium geomarketing plans, Spotzi Profiling and Spotzi Targeting. This comprehensive dataset empowers marketers with valuable insights to enhance their campaigns and optimize their strategies.

    • Precise Geographical Insights: Dissemination areas offer unparalleled location specificity, enabling marketers to zoom in on micro-level trends within Canada's diverse regions. This level of precision allows for targeted campaigns that resonate with local audiences.
    • Income Segmentation: Gain access to detailed income segmentation, helping marketers identify high-value segments, emerging markets, and areas with untapped potential. This information is invaluable for crafting tailored marketing strategies.
    • Consumer Behavior Patterns: By analyzing disposable income trends, marketeers can uncover valuable insights into consumer spending habits and economic variations across different areas. This knowledge can inform product development, pricing strategies, and advertising approaches.
    • Optimized Campaign Targeting: Utilize this data to fine-tune advertising efforts and allocate resources more effectively. Identify areas with the greatest growth potential and ensure your campaigns are reaching the right demographics.
    • Competitive Analysis: Benchmark your performance against competitors and make data-driven decisions to gain a competitive edge in the market.
  • There are numerous other demographic datasets available for Canada, covering a wide range of demographics. These include information on:

Dataset information

Vintage:

2021

Level:

dissemination area

Source:

StatCan

Data variables

No variables found

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