ICON
ICON
Our world is more connected than ever. Our smartphone has become the most important device for surfing the Internet, checking the latest news and shopping online. In contrast, we also live in a world where we watch TV, listen to the Radio and cut out coupons from newspapers and flyers. Outside, we pass by Billboards and see screens with advertisements in elevators and supermarkets on a daily basis. This world seems far removed from the online world. It seems a challenge to bridge the gap between online and offline consumer behavior. But with the right tools and the right data, this is easier than you think. Mobile Location data connects the online and offline world.
Mobile traffic data—also called foot traffic data or mobile location data—is anonymized data gathered from 200,000+ mobile apps. In Belgium, this data helps analyze consumer movement near stores, billboards, and other points of interest (POIs).
Foot traffic data reveals:
Belgian businesses gain access to consumer foot traffic data, foot traffic trends, and catchment area mapping. This is crucial for retailers, real estate developers, and DOOH advertisers.
Spotzi's dashboard for Belgium offers instant access to mobile app traffic data. Choose any location—from gyms to city landmarks—and receive detailed foot traffic analysis instantly.
Yes. With POI foot traffic data, advertisers can understand who sees their billboards. This enables precise targeting for digital out-of-home (DOOH) campaigns and improves audience measurement.
Foot traffic attribution measures offline store visits after a user sees an online or billboard ad. It helps Belgian marketers track cross-channel performance and boost conversion metrics.
Spotzi provides sample dashboards and free foot traffic data access for trial. For more in-depth mobile location data analytics, premium dashboards are available.
Yes, Spotzi offers a foot traffic data API for developers and analysts. Integrate real-time Belgian mobile traffic data directly into your own software or reports.
Catchment area foot traffic data identifies where your visitors come from, how far they travel, and their frequency. Ideal for site planning, market research, and sales forecasting.
Use mobile geofencing ads to re-engage users who passed your billboard or visited your store. This form of location-based retargeting keeps your brand in the consumer's mind.
Retailers, advertisers, real estate agencies, and urban planners all use mobile traffic data to make smarter decisions with real-world movement data.
Examples include:
Real-time positioning and daily updates are available 24/7 through Spotzi's dashboards. Access Belgian mobile location data instantly without any technical setup.
We are able to analyze any location in the world with the help of smartphones that anonymously share their location when they pass by a predefined area (geofence). The process for collecting location data involves several steps, including anonymization. Users consent to the sharing of their location data by logging in when prompted in an app or browser. SDKs then collect and transmit information about a user's location, including geographic coordinates and time spent. The location data is then cleansed, anonymized and merged into a database to create specific consumer profiles.
The processing of the data is also crucial in order to guarantee the privacy of the user. For example, we anonymize the locations of users by linking them to a zip code or by making the residential address inaccurate so that it cannot be traced to a specific address and therefore person. For retargeting purposes device IDs will be pushed to publishers like Facebook and Google DV360. These device IDs will never be provided to our clients. There is a one-to-one connection between our database and the publisher platforms without any interaction needed by our clients. In addition, we work continuously to maintain a watertight strategy on how personal data is handled, processed and used for campaigns - in line with the strictest privacy regulations. Furthermore, we have an action plan for deleting unused, irrelevant and outdated user data. Internal training and procedures also play an important role in regulatory compliance. All contracts of vendors and external suppliers of user data are audited to ensure regulatory compliance.
