Spotzi Profiling

Turn your location data into actionable geomarketing insights.

Build in-depth audience profiles of store and venue visitors, neighbourhoods, brand enthusiasts, OOH audiences, and more.

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Turn your location data into actionable geomarketing insights.

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Profile Audiences In Any Country

Spotzi Profiling includes population, income, and demographic data for any 1 country. Other countries’ data is available as an add-on.

Our profiling tools offer insights into the population, income, and demographic data (including household structure and age breaks) of any country from our database — all at postal code level.

Profile Audiences In Any Country

Dynamic Campaign Insights

Did your OOH campaign directly result in more traffic to your store(s)?

Analyze your campaign’s impact in real-time by tracking the travel behaviour of exposed audiences. This allows you to answer questions such as:

  • How much of a billboard’s audience actually visited my store after seeing my campaign?

  • How does this number compare to that audience’s visitation pre or post-campaign?

Dynamic Campaign Insights

Evolving Visitor Profiles

Learn more about the people who visit your store, pass by your billboards, or live around your venue.

Use our profiling tools to analyze your audience’s age groups, households, shopping behaviours and more.

Our dynamic datastream ensures that your audience profiles can evolve over time, and allows you to track how seasonality and special events impact the types of people your brand attracts.

Evolving Visitor Profiles

Audience Movement Data

Knowing where someone lives is the first step to understanding who they are.

Track visitation and audience movement data using our mobile traffic data stream and custom geo-fencing tools.

Spotzi can identify any mobile device’s common evening location (CEL) between late night and early morning. This allows users to profile visitors based on where they live — gaining insight into their demographics, spending patterns, and more.

Audience Movement Data

Profiling Add-Ons

Customize your plan with insights into more countries or the purchase of extra datasets.

Our Profiling plan equips you with the population, income, and demographic data for any one country. However, you can always include extra datasets or insights into other countries’ populations as custom add-ons to your Profiling or Targeting plans.

Profiling Add-Ons

Global Audience Segments

Spotzi’s Global Audience Segments are available across Europe, North America, and Oceania.

Analyze the habits and interests of audiences all around the globe to ensure that you’re always targeting your best-fit customers.

Our Audience Segments are divided into 22 categories; click here for a complete category summary.

Global Audience Segments

Discover other plans

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Customer Story

Campaign Planning for OOH

The Canadian Company Vertical Impression turns elevator riders into customers through digital screens. They teamed up with Spotzi to highlight the elevators that matter to their clients.

Access the Free Spotzi Explorer

Gain access to our free catalog of maps and dashboards. Find Postal Codes, learn more about global income differences or just get inspired by our community maps. Spotzi Explorer is our free solution for every marketer, researcher, student and beyond. Available as a stand alone solution and part of our price plans.

Get free access to Spotzi Explorer Read more
thumbnail Spotzi welcomes TomTom as a new data partner for global traffic and POI data.


Spotzi welcomes TomTom as a new data partner for global traffic and POI data.

Spotzi partners with TomTom for global traffic data and POI data, enhancing GeoMarketing insights for strategic growth and OOH advertising effectiveness.

Ready to turn your data into insights?

Spotzi’s platform streamlines the process of geomarketing research & analysis by providing you with a one-stop-shop for all of your mapping and location data needs.

Are you ready to take your campaigns to the next level? Contact us to learn more about our Mapping, Profiling, and Targeting plans.

Contact us


Spotzi North America
  • 125-720 King Street West
  • Toronto ON M5V 3S5
  • Canada
Spotzi Europe
  • Joulehof 9
  • 4622 RG Bergen op Zoom
  • The Netherlands