Spotzi's demographic datasets draw from various sources and methods, primarily national demographic data from each country's statistical bureaus (census) and municipal surveys. These data are transformed into detailed regional datasets using geographic modeling techniques. The demographic data includes information about inhabitants and households, as well as household types.

Analyzing household demographics data is a powerful advantage for advertisers seeking to optimize campaigns and maximize ROI. By harnessing this information, advertisers can precisely target their audience, ensuring their message reaches the right households for higher conversion rates. This not only enhances campaign effectiveness but also significantly reduces ad spend on irrelevant audiences. Leveraging household demographics data is the key to running cost-effective advertising campaigns that deliver superior results and drive business growth.

Spotzi can help you turn household demographics into actionable insights for your next advertising campaign, with a user-friendly platform to identify and understand your best-fit audience and target them effectively.

Spotzi Profiling simplifies gaining deeper insights into the demographics of your potential customers in Poland. At Spotzi, you have the following options:

• Location Profiling: Gain insights into the households around your location (e.g., store, billboard).
• Customer Profiling: Import customer addresses and identify their household types.
• Visitor Profiling: Use high-quality data to identify store visitors or passersby near your billboard.

After profiling your locations, Spotzi helps you turn your analysis into action. We offer assistance in perfectly targeting your desired audience with various enticing options:

• Postal Code Targeting: Export a list of Polish postal codes containing your target audience for your next campaign.
• Address Targeting: Reach your high-potential audience with a Direct Mail campaign using our address targeting, obtaining a list of matching addresses.
• OOH Targeting: Dazzle your audience with an outdoor advertising campaign, utilizing over 300,000 billboard and screen locations to reach your best-fit audience.
• Online Targeting: Target or retarget your audience online using our mobile device IDs.