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In the dynamic world of Out-of-Home (OOH) advertising, IBO USA ? a leading organization supporting independent billboard operators ? is empowering its members with cutting-edge data and mapping tools through a strategic partnership with Spotzi.
This collaboration provides IBO USA members with unparalleled insights into their assets' audiences and performance, enabling them to deliver highly targeted and effective campaigns.
Read on to discover how Spotzi's platform is revolutionizing how IBO USA members leverage data to maximize their OOH impact.
Spotzi's proprietary mapping platform enables IBO USA members to create custom, interactive maps of both their static and digital OOH inventory.
These maps not only allow viewers to visualize the coverage of an OOH network, but also function as a dynamic and data-rich resource for insights into the performance and audience profile of each billboard.
Data pertaining to each asset's creative specifications, dimensions, or facing direction can be paired with:
All within the same map.
Understanding the true audience passing by each billboard is crucial for effective targeting.
IBO members take advantage of Spotzi?s audience profiling tools to leverage real-time mobile traffic data, enabling them to create accurate audience profiles for each asset. These granular insights go beyond basic demographics, and capture the actual behaviors and movement patterns of individuals interacting with each billboard to ensure that each message resonates with the right people.
IBO members can now plan campaigns with unparalleled ease and precision using Spotzi's AI-driven audience targeting tool. By simply inputting a target audience prompt, the platform intelligently identifies the most effective billboards for the campaign. This intuitive tool saves users the headache of building granular audiences from scratch while still optimizing reach and engagement, ensuring that every dollar spent delivers maximum impact.
Demonstrating campaign effectiveness is paramount. Spotzi's analytics tools empower IBO members to conduct on-demand Foot Traffic Attribution (FTA) studies. By leveraging mobile data, members can analyze the impact of their campaigns on real foot traffic to key locations. These studies quantify the lift in foot traffic attributed to the campaign, providing concrete evidence of ROI and enabling data-driven optimization.
Spotzi provides our members with the tools they need to thrive in today's data-driven OOH landscape - Becky Smith, IBO Enterprise Manager
The partnership between IBO and Spotzi delivers a powerful, user-friendly platform that simplifies complex data analysis and empowers members to make informed decisions. As a comprehensive solution for asset mapping, audience profiling, campaign planning, and ROI measurement, Spotzi enables IBO members to maximize the value of their OOH assets. The ability to share maps and dashboards effortlessly fosters collaboration and enhances communication with clients.
Interested in empowering your OOH network with data-driven insights? Contact us today to schedule a live platform demo.
IBO has grown to over 300 companies with over 100K display footprint and uniquely functions as a cooperative manager, much like a rural electricity co-op. Our centralized technical effort enables a one-stop functionality for buying interests whether automation assisted, programmatic or the good old-fashioned manual way. The IBO Speedway is a cloud based set of data solutions and technology ?tools? that enable our IBO team to aggregate and validate inventory information for the ease and benefit of buyers.
For more information or to join IBO, contact Becky Smith, IBO Enterprise Manager via email becky@IBOspeedway.org or call the office for immediate attention, 580-226-2234.
IBO has grown to include over 300 companies, representing a display footprint of more than 100,000 units. Operating much like a rural electric co-op, IBO uniquely functions as a cooperative manager for its members, and its centralized technical effort offers a seamless one-stop solution for buyers ? whether through automation, programmatic channels, or traditional manual methods. Additionally, the IBO Speedway offers a cloud-based suite of data solutions that helps the team gather, verify, and share inventory data to support buyers.
For more information please visit IBOspeedway.org.
Spotzi's platform streamlines the process of geomarketing research & analysis by providing you with a one-stop-shop for all of your mapping and location data needs.
Are you ready to take your campaigns to the next level? Contact us to learn more about our plans.
