Foot Traffic Attribution for Holt Renfrew's DOOH Campaign

The Challenge: Measuring Real-World Impact in a Competitive Retail Landscape

Holt Renfrew sought to increase store visits and brand intent through a strategically targeted DOOH campaign. However, proving the effectiveness of such a campaign requires more than just impressions. It demands concrete evidence of real-world impact?namely, increased foot traffic. This is where Spotzi?s expertise came into play.

Our Solution: Precise Foot Traffic Measurement

Broadsign leveraged Spotzi?s FTA & measurement capabilities to accurately measure foot traffic around Holt Renfrew's store locations during the campaign period. Our solution allowed us to:

• Establish a Baseline: Accurately measure pre-campaign foot traffic to provide a clear benchmark.
• Track Incremental Visits: Monitor and quantify the increase in store visits directly attributable to the DOOH campaign.
• Segment Audiences: Understand which audience segments were most responsive to the campaign.
• Provide Granular Data: Deliver detailed reports that allowed Holt Renfrew to understand the precise impact of their campaign.

The Results: A 400,000 Visit Surge and 500% Lift in Store Visitation

As highlighted in Broadsign's case study, the results were astounding. Our foot traffic study confirmed a staggering 400,000 increase in store visits and a 500% lift in brand intent. This data provided irrefutable evidence of the campaign's success and the power of programmatic DOOH.

Key Takeaways

• The Power of Programmatic DOOH: This campaign demonstrated the effectiveness of programmatic DOOH in driving real-world results.
• Accurate Measurement is Essential: Precise foot traffic measurement is crucial for validating campaign success and demonstrating ROI.
• Actionable Insights: By analyzing the detailed foot traffic data, companies can refine future campaign strategies by identifying peak traffic times, high-performing locations, and responsive audience segments.

Partnering for Success

We're proud to have played a key role in Holt Renfrew's successful campaign. At Spotzi, we're committed to providing our clients with the tools they need to achieve their business goals, and to enable exponential growth with the power of data-driven insights.

Looking Ahead

The success of this campaign highlights the growing importance of data-driven marketing in the retail industry. We're excited to continue partnering with innovative brands like Holt Renfrew to unlock the power of location data and drive meaningful results.

Learn more about how Spotzi can help you measure the impact of your campaigns.