What is a geofence?

A geofence is a virtual boundary defined by GPS or RFID technology that triggers a specific action when a mobile device enters or exits the designated area. Here's a simple explanation of how a geofence works:

Imagine you have a virtual "fence" around your favorite coffee shop. When you enter this area with your smartphone, which has a corresponding app installed, the app detects your location using GPS. Once your device crosses the geofence boundary, the app can send you notifications, display location-specific information, or perform other predetermined actions, enhancing your experience based on your proximity to the designated area.

In essence, a geofence uses location data to create a digital perimeter, allowing apps or systems to respond when devices enter or leave the specified geographical area.

Other Practical Examples of Geofence Utilization

Geofences can be employed for a wide array of commercial purposes. Below, we have outlined some practical examples:

• Store Notifications: Send direct notifications to mobile devices when customers are near a store, offering special deals or coupons.
• Event Promotion: Trigger notifications with event details, promotions, or exclusive access when individuals are in the vicinity of an event location.
• Local Promotion: Boost the visibility of local businesses like cafes, boutiques, or salons by sending targeted notifications to potential customers passing by.
• Visitor Profiling: Geofences are utilized for profiling visitors by creating virtual boundaries around physical locations. When someone enters this boundary, their location is recorded, providing businesses with detailed insights into visitor behavior and preferences. This information is used for targeted marketing, understanding visitor flows, and optimizing the overall user experience.

Profile Visitors at a Location with Visitor Profiling

With Spotzi Visitor Profiling, use a geofence to profile more visitors at specific locations. Whether you want to gain insights into those who saw your billboard or understand who visited your, or competitors', store/event, Visitor Profiling has done much of the work for you, allowing you to quickly dive into your visitor profiles.