A geofence is a virtual boundary defined by GPS or RFID technology that triggers a specific action when a mobile device enters or exits the designated area. Here's a simple explanation of how a geofence works:
Imagine you have a virtual "fence" around your favorite coffee shop. When you enter this area with your smartphone, which has a corresponding app installed, the app detects your location using GPS. Once your device crosses the geofence boundary, the app can send you notifications, display location-specific information, or perform other predetermined actions, enhancing your experience based on your proximity to the designated area.
In essence, a geofence uses location data to create a digital perimeter, allowing apps or systems to respond when devices enter or leave the specified geographical area.
Geofences can be employed for a wide array of commercial purposes. Below, we have outlined some practical examples:
With Spotzi Visitor Profiling, use a geofence to profile more visitors at specific locations. Whether you want to gain insights into those who saw your billboard or understand who visited your, or competitors', store/event, Visitor Profiling has done much of the work for you, allowing you to quickly dive into your visitor profiles.