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What is Congregate?

Congregate is a valuable concept in geomarketing that provides detailed insights into how people move within a specific area. This understanding is crucial for businesses aiming to optimize their strategies and enhance customer experiences.

How does it work?
Congregate analysis relies on mobile location data, collected from devices within a defined geographic area. By analyzing this data, businesses can discern patterns in consumer movement data. For example, it helps in identifying popular areas within a shopping mall or understanding foot traffic within specific sections of a city.

Congregate vs. Homebase Data

Both Congregate and Homebase utilize mobile location data, differing only in their respective applications.

Congregate data example

This type helps you understand visitor statistics during specific times and days of the week. It also provides insights into how visitors move within your location.

Homebase data example

This visualizes the Common Evening Location of visitors, aiding in visitor profiling.

Congregate. Benefits and Key Insights.

In summary, congregate analysis plays a pivotal role in understanding human movement patterns. By leveraging mobile location data, businesses and authorities can make informed decisions, enhance customer experiences, optimize urban spaces, and create more effective marketing strategies.

Interested in a Congregate demo?
Our professionals are ready to showcase the true power of our Congregate movement data and dashboards. Contact one of our sales representatives for more information.

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thumbnail Spotzi welcomes TomTom as a new data partner for global traffic and POI data.


Spotzi welcomes TomTom as a new data partner for global traffic and POI data.