ICON
Help Center / What is Congregate? /

What is Congregate?

Congregate is a valuable concept in geomarketing that provides detailed insights into how people move within a specific area. This understanding is crucial for businesses aiming to optimize their strategies and enhance customer experiences.

How does it work?
Congregate analysis relies on mobile location data, collected from devices within a defined geographic area. By analyzing this data, businesses can discern patterns in consumer movement data. For example, it helps in identifying popular areas within a shopping mall or understanding foot traffic within specific sections of a city.

Congregate vs. Homebase Data

Both Congregate and Homebase utilize mobile location data, differing only in their respective applications.

Congregate data example

Congregate
This type helps you understand visitor statistics during specific times and days of the week. It also provides insights into how visitors move within your location.

Homebase data example

Homebase
This visualizes the Common Evening Location of visitors, aiding in visitor profiling.

Congregate. Benefits and Key Insights.

In summary, congregate analysis plays a pivotal role in understanding human movement patterns. By leveraging mobile location data, businesses and authorities can make informed decisions, enhance customer experiences, optimize urban spaces, and create more effective marketing strategies.

Interested in a Congregate demo?
Our professionals are ready to showcase the true power of our Congregate movement data and dashboards. Contact one of our sales representatives for more information.

Related blog posts

Access the Free Spotzi Explorer

Gain access to our free catalog of maps and dashboards. Find Postal Codes, learn more about global income differences or just get inspired by our community maps. Spotzi Explorer is our free solution for every marketer, researcher, student and beyond. Available as a stand alone solution and part of our price plans.

Get free access to Spotzi Explorer Read more
thumbnail Spotzi Audiences now available via Programmatic OOH

Blog

Spotzi Audiences now available via Programmatic OOH