Disposable Income

Disposable Income

Disposable Income refers to an individual or household’s net income once taxes and other employer deductions are taken into account. In other words, it is the amount of money an individual has for spending on essential and non-essential goods & services.

The chief data sources used for Spotzi’s purchasing power datasets are each available country’s official tax statistics, demographic data, and workforce & unemployment data. We use formulas that have been refined over the course of many years to calculate purchasing power figures on a yearly basis.

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Spotzi Mapping

Use Spotzi’s intuitive platform to create custom maps and dashboards by pairing your location data with our global postal code boundary database.

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Spotzi Profiling

Build in-depth audience profiles of neighborhood populations, store visitors, brand enthusiasts, billboard audiences, and more.

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Spotzi Targeting

Use our global database to search for your best-fit customers at neighbourhood, address, or even device level.

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Gain access to our free catalog of maps and dashboards. Find Postal Codes, learn more about global income differences or just get inspired by our community maps. Spotzi Explorer is our free solution for every marketer, researcher, student and beyond. Available as a stand alone solution and part of our price plans.