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Are you looking for a solution to map important locations and companies in The Netherlands? Get started with Spotzi. With our comprehensive POI database, you can easily locate bus stations near billboards or identify competitors around your store. By utilizing the POI database of The Netherlands, you'll be able to analyze new areas and enhance the effectiveness of your marketing campaigns.
Our POI locations are available by default in Spotzi Targeting, our geomarketing platform that streamlines the process of analysis to marketing strategy. The data is already readily available in our platform, enabling you to immediately begin your analysis. With Spotzi, you are able to quickly map your most valuable locations and take your business to the next level.
POI locations, also called points of interest, are useful places with a specific function. Think of a gas station, bus stop, parking lots but it can also be a restaurant or store, for example. In general, these locations are mainly used for navigation purposes. However, POI locations also offer a rich source of (geographical) insights for companies.
In The Netherlands's POI database, each point on the map contains the following attributes:
Spotzi Explorer gives you access to a rich array of data and dashboards such as restaurants, grocery stores, ZIP code boundaries and other location data. Create a free Spotzi Explorer account and get access to an endless database of insights.
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So in addition to navigation purposes, this data also offers very interesting insights for businesses. Both for defining a business strategy and for determining targeted (OOH) marketing campaigns. Below we have listed a number of interesting use cases:
With business location mapping, you can create an overview of all businesses in The Netherlands. This can provide a very interesting overview when you want to classify account and sales managers, for example. For example, you can link new leads to sales managers nearby. Or combine these POI locations with travel times and make sure that your account managers can always be found within a certain travel time.
Make sure you place your billboards in POI locations where they are relevant. For example, select billboards near supermarkets when you want to market a new food product. Or for example, select billboards near locations where people have to wait for a while and attention spans are likely to be higher such as bus stops. Consult the POI database and select the locations where your target audience is located.
Sell your products in a location where there is little competition. For example, do you want to open a new restaurant? With POI locations you can map all restaurants and instantly see the level of competition in a specific area.
This is just one of the many possibilities with POI data. By now, many customers have already been able to find answers to the following questions with the help of POI data:
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