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The Global Audience Segments dataset categorizes people in United States based on their travel to relevant stores, businesses, or other points of interest - therefore exposing audience media habits, hobbies, and consumer behaviors.
This dataset is a valuable tool for marketers and researchers aiming to understand and reach diverse American and global audiences with various interests and demographic profiles.
Market segmentation helps businesses allocate their marketing budget in the United States more effectively by identifying and targeting specific consumer groups.
It helps companies develop locally relevant messages and reach the right audience with the right tone, increasing engagement and loyalty.
Use tools like Spotzi to analyze psychographic and behavioral traits in different American regions and pinpoint where your ideal customers live.
Spotzi dashboards let you explore areas near new store or restaurant locations and analyze consumer concentration within 10 km.
Import US address data and enrich it with Spotzi segments to build complete consumer profiles for personalized marketing and targeting.
Targeting specific US audiences ensures higher conversion rates, better engagement, and reduced spend on low-performing segments.
Spotzi's Global Audience Segments consist of 22 profile categories, partitioning audiences into 83 unique segments. For example, the Arts & Entertainment category includes profiles of book lovers, cinephiles, and music enthusiasts. The Auto & Boating category features segments for boaters and sailors, while the Family Status category covers new parents and those who love cats and dogs.
Spotzi's Global Audience Segments are available in the following countries*:
*Available segments may vary by country.
Please check below for a list of all available Audience Segments by category.
