Demographics Italy

Italy’s demographic data allows brands to expertly target like-minded audiences, expand into new markets, and broaden their understanding of existing customers — all without having to devote time to complex data management.

Instant access to Italy’s Demographics dataset is offered as a part of our Spotzi Professional dashboard. Our intuitive dashboards and easy-to-use data tools have streamlined the process of key audience targeting. This allows users to:

Expand into new markets.
Target like-minded audiences.
Gain a broader understanding of existing customers.
Save time on complex data management.

"Uncover big-picture insights from a birds-eye view — all with the click of a button."

Keep scrolling to learn more about Italy’s demographic data, our reliable data sources, and what Italy’s demographic data can mean for your brand.

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Dataset information

Source:

GfK

Update frequency:

Yearly

Year:

2022

Details

Italy’s Demographics dataset — offered at postal code and municipality level — provides users with insights into the following:

Population

Total population
Population density
Inhabitants (per mille)

Population by Age Group (Total / Male / Female)

0 - 14 years
15 - 29 years
30 - 44 years
45 - 59 years
60+ years

Gender

Total male population
Total female population

Household Size*

Total households
Average household size

Household Type*

Single-person households
Multiple-person households
Households without children (in %)
Households with children
Immigrant households

*only available at municipality level

All demographic data is offered as a percentage, as a country-wide index, and as a Euro-wide index. The country-wide index compares each postal code’s or municipality’s data to the country average. Similarly, the Euro-wide index offers an insight into how each postal code or municipality compares to those across the rest of Europe. In addition to detailed demographic insights, our platform also offers users the ability to “geocode” customer address data quickly and with precision; Check out Italy’s address dataset for more information.

Turn data into actionable insights

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More details about this data

Population Density

Population density describes the relationship between an area’s inhabitants and the total size of that area. Europe’s population density calculations are often expressed as a number of inhabitants per square metre. In some countries — such as in the US — this density can be expressed as inhabitants per square mile (sq mi) or per hectare.

Population Density: Calculation

To calculate an area’s population density you must divide an area’s total number of inhabitants by its surface area:

Population density = number of inhabitants / surface area

Our Sources

Spotzi proudly partners with GfK to ensure we’re offering clients the most accurate demographic data on the market. Our partnership with GfK—a global leader in data and analytics—allows us to enhance our intuitive dashboards with the most accurate, up-to-date data insights via a diverse and private network of resources.

"Our intuitive dashboards and easy-to-use data tools have streamlined the process of key audience targeting."

Spotzi Enterprise

If you’re a data analyst looking for a more in-depth analytics tool, try our Spotzi Enterprise dashboard. This dashboard gives data professionals the option to perform more complex data analytics while allowing them to simply export their findings for all their clients’ needs.

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Demographics

Italy