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Postal Code Targeting

Postal code targeting is a powerful tool in the field of geomarketing, providing businesses with precise control over their marketing strategies. By focusing on specific postal code areas, companies can tailor their marketing efforts to target precise demographics, enhance customer engagement, and optimize sales. This method allows businesses to refine their approach, ensuring that marketing campaigns reach the right audience in the right locations, thereby increasing efficiency and ROI. Embracing postal code targeting not only streamlines marketing initiatives but also paves the way for strategic expansion and customer loyalty, making it a cornerstone of successful geomarketing strategies.

With the Spotzi Geomarketing Platform, postcodes become more than just a way to target a location. Marketers can target areas based on demographics, consumer behavior, and psychographic characteristics. This article explains how to export postcode lists based on consumer data, customer data concentration, radius, and even visitor profiles.

Contents

Audience targeting by postal codes

Within the Spotzi Geomarketing platform, you have numerous ways to find your perfect audience, from detailed consumer statistics to a simple radius.

Find postal codes based on demographics, consumer behavior, and psychographics

Mapping Postal Codes

If you want to target postcodes based on various consumer data, start by mapping all postcode areas. To begin, click on "Map Postal Codes" in the home menu.

Select Country

1. First, select the postal code boundaries you want to visualize and click NEXT STEP to confirm.

Create Postal Code Boundaries Map

2. Now select SKIP THIS STEP, as we want to visualize all postal code areas of a country.

Name your Postal Code Dashboard

3. Select the data on which to base the style of your dashboard. You can always change this later. Also, give your dashboard a name.

4. Name your dashboard and click CREATE DASHBOARD to start the process.

Open Postal Code Dashboard

5. Open the dashboard and select the data you want to filter the postcodes by in the top bar.

Add Filters to Postal Code Dashboard

6. After adding the data to the dashboard, you can use the DATA filter to filter postcode areas based on demographics, consumer behavior, and psychographic characteristics like the Canadian Vividata.

Postal Code Export

7. In case you've filled in the filters, you can then export an Excel file with postal codes that entirely match your filters and reaches your audience.

Find postal codes based on radius/drive time

You can filter postal codes in the dashboard based on data, as well as criteria such as radius or travel time. To conduct this analysis and subsequently export a list of matching postal codes, follow these steps:

Add radius filter

Find Postal Codes within a Radius

1. Click on FILTERS > + ADD FILTER. Select RADIUS from the dropdown.

2. Select a location on the map, label your radius, and set the range. Then click ADD FILTER.

Find Postal Codes within a Radius

3. To visualize and use the filter on the map, click APPLY FILTER. After your filter is applied, you can export a list of postal code by click OPTIONS > EXPORT EXCEL.

Add drive time filter

Find Postal Codes within a Drivetime

1. Click on FILTERS > + ADD FILTER. Select TRAVEL DISTANCE from the dropdown.

Find Postal Codes within a Drivetime

2. Select a location on the map and configure the following settings:

Export Postal Code List

3. To visualize and use the filter on the map, click APPLY FILTER. After your filter is applied, you can export a list of postal code by click OPTIONS > EXPORT EXCEL.

Find postal codes based on visitor statistics

Want to target postcodes based on visits to your location(s)? This is also possible with the Spotzi Geomarketing Platform. Based on our aggregated visitor profiles, you can identify which postcode areas your locations are visited from. This not only provides insight into your location's catchment area but also helps identify areas where your brand awareness needs a boost.

Before you get started with a Visitor Profiling Dashboard
If you want to create a visitor profile for your locations, we first need to know which locations you want to analyze. It's crucial that you provide the outlines of your locations, not just specific points. If you don't have this information available, we can assist you. For more details, please contact our support team.

Request a Visitor Profile

1. Once your locations are loaded and ready to use, you can easily start profiling your visitors. You can request a Visitor Profile by going to MY DASHBOARDS and clicking +REQUEST VISITOR PROFILE. Give your dashboard a name, select a country, and choose the HOMEBASE option because we want to visualize the postal codes that visitors are coming from.

Request a Visitor Profile

2. Select the period you want to examine and click REQUEST VISITOR PROFILE to generate your visitor profile. The processing time depends on the chosen period; larger periods require more data processing. You'll receive an email when your visitor profile is ready, accessible in MY DASHBOARDS. Open the dashboard to export your list of postcodes.

Export postal codes for ad targeting

Export Postal Codes from Visitor Profiles

If you have created your filter based on any of the above methods, you can easily export an Excel list from the dashboard. To do this, go to OPTIONS in the top right corner and select EXPORT DATA from the dropdown menu.

Troubleshooting

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Access the Free Spotzi Explorer

Gain access to our free catalog of maps and dashboards. Find Postal Codes, learn more about global income differences or just get inspired by our community maps. Spotzi Explorer is our free solution for every marketer, researcher, student and beyond. Available as a stand alone solution and part of our price plans.

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